June Webinar

 

Thursday, June 13 • 12 Noon ET

What is Digital Ethnography and Why Is it Critical Now More than Ever?

Surveys and dashboards can tell you that something is happening but only deep listening through digital ethnography can tell you why. Digital ethnography provides a unique view into your market and customers, delivering actionable insights into how consumers make decisions, how they self-segment, and where they turn for help. Learn how to use deep listening research to inform strategy, build customer journeys, refine messaging, discover channel opportunities and focus investments. A case study regarding Emory Healthcare’s tracking of access to care and how it’s presented internally.

  1. Understand what Digital Ethnography is and how it is different
  2. Develop a deeper ability to understand behavior online and paint a more complete picture with your existing research methods
  3. Learn how digital ethnography has illuminated truths in access to care across an organization

 

About Our Panelists

Amy Comeau, MBA, Vice President of Marketing, Emory Healthcare

Amy Moudy Comeau has more than 20 years of marketing experience in multiple industries; including health care, higher education and the performing arts. As Vice President Marketing, she leads strategic marketing for Emory Healthcare’s 2,000 physicians, 6 hospitals and 200+ locations. An avid sports fan, Amy played a key role in negotiating and now leveraging Emory Healthcare’s partnerships with the Atlanta Hawks, Braves and Falcons. Prior to joining Emory, Amy spent a decade leading marketing, communications and ticketing for major performing arts organizations, including The Atlanta Opera. She graduated from Northwestern University and received her MBA from Emory’s Goizueta Business School.

 

 

Dean Browell, PhD, Chief Behavioral Officer, Feedback

Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site.

 

 

 

Please note: After registering, you will be sent the Zoom link one day before the webinar.