A Welcome from the President of the Carolinas Society for Healthcare Strategy & Market Development

Dear colleagues,

Thank you for taking time to learn more about the Southeast Society for Healthcare Strategy and Market Development (SESHSMD), formerly the Carolinas Society for Healthcare Strategy and Market Development (CSHSMD), and the value we provide to our members. Founded in 1983 as CSHSMD, SESHSMD is unique in that it is one of the few professional associations in the country dedicated solely to healthcare strategy and business development. We are a professional society run for and by our members. Our diverse membership includes healthcare planners and strategists, consultants, hospital administrators, practice administrators, service line leaders, architects, contractors, and many others. Our vision is to be recognized as a unique and indispensable strategy and market development education and networking resource for healthcare professionals working in the Southeast. Our mission is to provide excellent strategy and market development education and networking opportunities for professionals involved in healthcare strategy and market development in the Southeast.

Historically, we primarily served North and South Carolina. However, as healthcare systems merge, acquire, separate, and shift within their regions, the need to connect with other strategy and market development professionals is more imperative now than ever before. Healthcare companies are no longer constrained by city, state or region, as many now cross a number of borders. To reflect this change in the healthcare landscape, we have changed our name and our reach. Our Chapter now serves North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, and Mississippi.

In the past, we have held two major education and networking events each year. During the pandemic, we successfully pivoted to virtual educational and networking events. For the rest of 2021, in addition to more outstanding virtual educational programs, we are thrilled that we will be back in-person for our Fall Conference, to be held October 21 and 22 in Asheville, NC. We will continue to bring in nationally recognized speakers and local experts alike for our virtual programming and conferences with an aim to provide tools and best practices that can make a difference in your daily work and career. In addition, as a regional chapter of the national SHSMD, we provide access to many of the national SHSMD resources and events, usually at a discount.

We are excited about the value-added offerings we will continue to provide to our members through the rest of 2021 and beyond. But we cannot do it without your help and engagement. SESHSMD is built on the dedication of volunteers, and we are always looking for members, both old and new, who would like to become more involved – or get re-engaged! You can find our committee chairs listed on the Board of Directors page, and I urge you to contact any one of us if you are interested in learning more.

I have been involved with CSHSMD (now SESHSMD) since 2017, and I can personally attest to the value of the insights I have gained and connections I have made with peers and colleagues through my participation in the society. Interacting with healthcare strategy leaders from across North and South Carolina, and now throughout the Southeast, has been invaluable and an incredible source of personal and professional growth and satisfaction. I know you will have the same experience.

We know there are many ways to spend your education dollars and many organizations from which to choose. I urge you to consider becoming a member of SESHSMD and to get involved by supporting our regional efforts, networking with others throughout the Southeast, helping define the type of organization you want through committee work, speaking at or attending our programs and events, or by becoming a corporate sponsor.

Finally, I want to thank the hospitals, health systems, clinicians, and other frontline workers for all you have done and continue to do to take care of us during the pandemic. We are finally seeing the light at the end of what has been a long tunnel. I hope all of you stay healthy and safe as we enter a new normal. On behalf of the Board of Directors, I thank you for your interest in and support of SESHSMD.


Michael Rovinsky President, SESHSMD