Mission

Advance strategic effectiveness in the healthcare industry and improve the health of our communities.

Vision

To be recognized as the unique and indispensable catalyst for elevating health strategy across the Southeast.

Goal: Drive Member Engagement and Value

Strategy 1: Membership

Objective: Maintain a robust, diverse, and inclusive membership

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Increase membership by 10% where 50% of members are providers.
    • Baseline
      • 180 members
    • Targets
      • Year 1: 198 members / 99 providers
      • Year 2: 217 members / 108 providers
      • Year 3: 238 members / 119 providers
  • Grow membership in Florida to support conference attendance.
    • Baseline
      • 12 members (double in year one then retain and grow 10% per year)
    • Targets
      • Year 1: 30 FL members
      • Year 2: 33 FL members
      • Year 3: 36 FL members
  • Grow membership in Tennessee, Alabama and Mississippi
    • Baseline:
      • 0 AL members in 2024
      • 0 MS members in 2024
      • 13 TN members in 2024
    • Targets
      • Year 1: 15 members
      • Year 2: 20 members
      • Year 3: 25 members

Strategy 2: Students

Objective: Create, mentor, and foster a pipeline of strategy and business development professionals

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Grow Student memberships (5% of total members)
    • Baseline:
      • 9
    • Targets
      • Year 1: 10 students
      • Year 2: 11 students
      • Year 3: 12 students

Strategy 3: Networking

Objective: Provide networking opportunities for professionals in healthcare strategy, business development, and related fields

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Increase number of events to enhance member connectivity
  • Baseline
    • 1 event
  • Targets
    • Year 1: 2 events
    • Year 2: 3 events
    • Year 3: 4 events

Goal: Advance Knowledge and Practice

Strategy 1: Education

Objective: Provide engaging educational programming and knowledge share forums that better our industry and care delivery

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Increase number of educational events offered to members
    • Baseline
      • 5 events
    • Targets
      • Year 1: 6 events
      • Year 2: 7 events
      • Year 3: 8 events
  • Increase average number of attendees per virtual event
    • Baseline:
      • Average 60 registrations, 30 attendees
    • Targets
      • Year 1: 70 reg. / 40 attendees
      • Year 2: 80 reg. / 50 attendees
      • Year 3: 90 reg. / 60 attendees
  • Increase number of attendees at Annual Conference by 10% annually.
    • Baseline:
      • 130
    • Targets
      • Year 1: 143 attendees
      • Year 2: 157 attendees
      • Year 3: 172 attendees

Strategy 2: Communication

Objectives: Disseminate and promote education resources

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Increase communication channels for information sharing
    • Baseline:
      • 2 channels (Email blasts and LinkedIn)
    • Targets
      • Year 1: Enhance website as primary communication channel
      • Year 2: Increase LinkedIn following
      • Year 3: Increase LinkedIn following
  • At a minimum, maintain or grow member open rate on email communication
    • Baseline:
      • 45%
    • Targets
      • Year 1: 50%
      • Year 2: 55%
      • Year 3: 60%

Strategy 3: Partnership

Objective: Serve as a think tank and forum for improving the health of our communities

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets

  • Increase cross collaboration opportunities for members to diversify perspective (i.e., ACHE, WBL)
    • Baseline:
      • 1 opportunity
    • Targets
      • Year 1: 2 opportunities
      • Year 2: 3 opportunities
      • Year 3: 4 opportunities

Goal: Ensure Financial Sustainability

Strategy 1: Sponsorship

Objective: Actively recruit and retain sponsors to support the organization’s strategic priorities

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Grow sponsorship dollars by 5%
    • Baseline:
      • $60,000
    • Targets
      • Year 1: $63,000
      • Year 2: $66,150
      • Year 3: $69,450

Strategy 2: Value

Objectives: Ensure sponsorship offerings provide value to all members; ensures sponsorship offerings provide value to sponsoring organization

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Post-event survey of attendees (increase response rate to 30% of attendees)
    • Baseline:
      • 18 responses / maintain overall value score of 4.5 out of 5
    • Targets
      • Year 1: 42 responses
      • Year 2: 47 responses
      • Year 3: 51 responses
  • Post-event survey of sponsors
    • Baseline:
      • Connect with all sponsors post-event.
    • Targets
      • Year 1: Connect with all sponsors post-event.
      • Year 2: Connect with all sponsors post-event.
      • Year 3: Connect with all sponsors post-event.
  • Diversity of sponsorship options for events
    • Baseline:
      • 4
    • Targets
      • Year 1: 2 of 4 options secured
      • Year 2: 3 of 4 options secured
      • Year 3: 4 of 4 options secured

Strategy 3: Stewardship

Objectives: Design value-added events, within budget, that advance our mission

Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:

  • Maintain board approved budget to remain financially viable.
    • Baseline:
      • Overall Budget to Expense %
    • Targets
      • Year 1: Breakeven
      • Year 2: Breakeven
      • Year 3: Breakeven