Mission
Advance strategic effectiveness in the healthcare industry and improve the health of our communities.
Vision
To be recognized as the unique and indispensable catalyst for elevating health strategy across the Southeast.
Goal: Drive Member Engagement and Value
Strategy 1: Membership
Objective: Maintain a robust, diverse, and inclusive membership
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Increase membership by 10% where 50% of members are providers.
- Baseline
- 180 members
- Targets
- Year 1: 198 members / 99 providers
- Year 2: 217 members / 108 providers
- Year 3: 238 members / 119 providers
- Baseline
- Grow membership in Florida to support conference attendance.
- Baseline
- 12 members (double in year one then retain and grow 10% per year)
- Targets
- Year 1: 30 FL members
- Year 2: 33 FL members
- Year 3: 36 FL members
- Baseline
- Grow membership in Tennessee, Alabama and Mississippi
- Baseline:
- 0 AL members in 2024
- 0 MS members in 2024
- 13 TN members in 2024
- Targets
- Year 1: 15 members
- Year 2: 20 members
- Year 3: 25 members
- Baseline:
Strategy 2: Students
Objective: Create, mentor, and foster a pipeline of strategy and business development professionals
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Grow Student memberships (5% of total members)
- Baseline:
- 9
- Targets
- Year 1: 10 students
- Year 2: 11 students
- Year 3: 12 students
- Baseline:
Strategy 3: Networking
Objective: Provide networking opportunities for professionals in healthcare strategy, business development, and related fields
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Increase number of events to enhance member connectivity
- Baseline
- 1 event
- Targets
- Year 1: 2 events
- Year 2: 3 events
- Year 3: 4 events
Goal: Advance Knowledge and Practice
Strategy 1: Education
Objective: Provide engaging educational programming and knowledge share forums that better our industry and care delivery
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Increase number of educational events offered to members
- Baseline
- 5 events
- Targets
- Year 1: 6 events
- Year 2: 7 events
- Year 3: 8 events
- Baseline
- Increase average number of attendees per virtual event
- Baseline:
- Average 60 registrations, 30 attendees
- Targets
- Year 1: 70 reg. / 40 attendees
- Year 2: 80 reg. / 50 attendees
- Year 3: 90 reg. / 60 attendees
- Baseline:
- Increase number of attendees at Annual Conference by 10% annually.
- Baseline:
- 130
- Targets
- Year 1: 143 attendees
- Year 2: 157 attendees
- Year 3: 172 attendees
- Baseline:
Strategy 2: Communication
Objectives: Disseminate and promote education resources
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Increase communication channels for information sharing
- Baseline:
- 2 channels (Email blasts and LinkedIn)
- Targets
- Year 1: Enhance website as primary communication channel
- Year 2: Increase LinkedIn following
- Year 3: Increase LinkedIn following
- Baseline:
- At a minimum, maintain or grow member open rate on email communication
- Baseline:
- 45%
- Targets
- Year 1: 50%
- Year 2: 55%
- Year 3: 60%
- Baseline:
Strategy 3: Partnership
Objective: Serve as a think tank and forum for improving the health of our communities
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets
- Increase cross collaboration opportunities for members to diversify perspective (i.e., ACHE, WBL)
- Baseline:
- 1 opportunity
- Targets
- Year 1: 2 opportunities
- Year 2: 3 opportunities
- Year 3: 4 opportunities
- Baseline:
Goal: Ensure Financial Sustainability
Strategy 1: Sponsorship
Objective: Actively recruit and retain sponsors to support the organization’s strategic priorities
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Grow sponsorship dollars by 5%
- Baseline:
- $60,000
- Targets
- Year 1: $63,000
- Year 2: $66,150
- Year 3: $69,450
- Baseline:
Strategy 2: Value
Objectives: Ensure sponsorship offerings provide value to all members; ensures sponsorship offerings provide value to sponsoring organization
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Post-event survey of attendees (increase response rate to 30% of attendees)
- Baseline:
- 18 responses / maintain overall value score of 4.5 out of 5
- Targets
- Year 1: 42 responses
- Year 2: 47 responses
- Year 3: 51 responses
- Baseline:
- Post-event survey of sponsors
- Baseline:
- Connect with all sponsors post-event.
- Targets
- Year 1: Connect with all sponsors post-event.
- Year 2: Connect with all sponsors post-event.
- Year 3: Connect with all sponsors post-event.
- Baseline:
- Diversity of sponsorship options for events
- Baseline:
- 4
- Targets
- Year 1: 2 of 4 options secured
- Year 2: 3 of 4 options secured
- Year 3: 4 of 4 options secured
- Baseline:
Strategy 3: Stewardship
Objectives: Design value-added events, within budget, that advance our mission
Key Performance Indicators, Anticipated Outcomes, Baseline & Targets:
- Maintain board approved budget to remain financially viable.
- Baseline:
- Overall Budget to Expense %
- Targets
- Year 1: Breakeven
- Year 2: Breakeven
- Year 3: Breakeven
- Baseline: